“Elegance is not about appearance; it’s about presence, a quiet rhythm that moves through you.”
In L’Élégance en Parade, DEJI ENIOLA unveils more than a fashion campaign; it is a visual poem. Shot by Rixel Studios, the producers of Red Circle, the film is rooted in rhythm, faith, and refined craftsmanship. It captures what it means to move through the world with purpose and poise. Set against a palette of warm taupes, rich browns, and muted greens, it draws inspiration from the improvisational flow of jazz, not in sound but in spirit. Every frame unfolds with balance, restraint, and soulful individuality, echoing the brand’s belief that true beauty is revealed at every closer look.
At the heart of this narrative stands Folu Storms, a woman whose legacy of grace, intellect, and cultural pride perfectly embodies the spirit of L’Élégance en Parade. Her presence is both grounding and transcendent, reflecting the very essence of DEJI ENIOLA, elegance not as performance but as quiet confidence and conviction. Through her movement, the campaign celebrates the harmony between heritage and modernity, structure and soul, craftsmanship and character.
Through this film, Creative Director Ayodeji Osinulu seeks to reveal the beauty and discipline behind full floating canvas construction, a rare sartorial art form that defines DEJI ENIOLA’s craftsmanship. The film captures the solidity and grace of this tailoring tradition — an homage to the meticulous elegance of Savile Row, brought to life in motion.
Each garment in L’Élégance en Parade is crafted with intention, merging African heritage, British tailoring, and Italian craftsmanship into a singular rhythm of design. It is an ode to individuality and faith, a meditation on stillness and strength. Designed in the United Kingdom and soulfully handcrafted in Nigeria, every piece tells a story of identity and grace, a reminder that elegance is not for the fleeting moment but for the timeless self.