The DE Brand

DEJI ENIOLA is a multicultural luxury fashion house weaving African heritage, British tailoring, and Italian craftsmanship into a soulful expression of modern elegance. Founded by Ayodeji Osinulu, the brand stands at the intersection of faith, culture, and purpose, dedicated to creating garments that embody both soul and structure.

DEJI ENIOLA’s multicultural identity is not a trend or marketing choice; it is a lived truth.
Its founder was raised in West Africa during the post-colonial 1990s, a period when traditional African values, British influences, and global cultural shifts intertwined. From an early age, he was immersed in a blend of African heritage, European tailoring traditions, and global fashion ideals, forming a creative lens that naturally bridges worlds.

This upbringing, enriched by cross-cultural exposure, nurtured a deep appreciation for the beauty, strength, and creative potential found in cultural fusion. It is this worldview that continues to shape DEJI ENIOLA’s artistic direction, marrying African storytelling, British precision tailoring, and Italian luxury finishing into a singular fashion language that speaks to the world.

Every DEJI ENIOLA piece tells a story of identity and grace, designed from a standpoint of Suppressed Elegance, as the founder believes that true beauty is revealed at every closer look. The brand reimagines African heritage through the refined discipline of British tailoring, shaped by a childhood in Western Nigeria during the 1990s, a time marked by Western influenced African cultural nuances.

Influenced by Venetian architectural and sculptural excellence, DEJI ENIOLA explores the harmony between structure and flow, crafting pieces that move with quiet confidence and timeless sophistication. Each design draws on the balance between form and emotion, precision and soul, craftsmanship and grace.

Crafted with intention and depth, every piece celebrates individuality and the art of self-expression, an art of arriving as the future self you embody. Beyond aesthetics, DEJI ENIOLA represents a philosophy that true style reflects inner value, heritage, and conviction, and that authentic style is always built on substance.

Designed in the United Kingdom and soulfully handcrafted in Nigeria, DEJI ENIOLA pieces embody the harmony between British tailoring and African heritage.

From its first major showcase in 2015, a 10-look menswear collection presented at Lagos Fashion and Design Week’s Fashion Focus Program, DEJI ENIOLA has remained true to its vision.

Luxury is not defined by price but by cultural meaning and rarity.
African elegance is timeless, elevated through British tailoring and Italian luxury.
Exclusivity is sustainable, with each piece produced in limited quantities and never replicated once sold out.

Every DEJI ENIOLA creation is a work of art, designed from the inside out and carrying the brand’s signature ideal of beauty seeping from underneath.

1. DEJI ENIOLA - Africa's Foremost Designer Brand

This is the sartorial essence of DEJI ENIOLA - our dedication to suiting, and the most articulate form of our multicultural approach to fashion. It is an African interpretation of sartorialism: learned and inspired by the discipline of British tailoring, yet elevated with the elegance of Italian art and architecture.

At present, each piece is Made to Measure, crafted with precision and intimacy. In time, this vision will evolve into a Ready-to-Wear collection, carrying the same heritage, refinement, and cultural resonance.

2. Do Do Re Re Re Mi — The Opulent Sound of Pure Elegance

The premium made-to-measure arm of DEJI ENIOLA, inspired by the literal sound translation of the brand name “Deji Eniola” as heard on the beats of the talking drum, akin to Yoruba folk tradition. A deep, resonant rhythm that stirs the soul, its melodic tones reach your ears while its bass compels your feet to dance in joy. The rhythm plays in cadence with the syllables do do re re re mi, the musical expression of Deji Eniola.

We have adopted this sound equivalent translation of the brand name as the torch guiding our more indigenous African designs, the agbadas, kaftans, iro and buba, olekus, dashikis, and other clothing and attire expressions that cross the larger African continent. Each piece echoes the cadence of culture and the pride of craftsmanship. Here, indigenous artistry meets luxury tailoring, creating bespoke garments for those who embody the lifestyle of success.

100% Truth is the urbane streetwear arm of DEJI ENIOLA, fusing deep expressions of faith and culture into wearable art. Each piece carries a message that is bold, spiritual, and unapologetically rooted in identity. It speaks to the powerful cultural truths of the motherland, the ones that cannot be taught or learned through literature but are lived, felt, and experienced.

This collection celebrates the rhythm of authenticity, transforming everyday wear into a statement of conviction and heritage. It is streetwear with soul, refined yet raw, created for those who carry their truth wherever they go.